Skateyogi
Graphic Design
Identity
Design System
Guidelines
Skateyogi was born out of the idea to teach skateboarding to a yoga studio that co-founder Kevin Banahan was attending in 2013.
In the years since, it has expanded to numerous classes, lessons, camps, and most recently, a second location in Williamsburg, Brooklyn.
In the years since, it has expanded to numerous classes, lessons, camps, and most recently, a second location in Williamsburg, Brooklyn.
Circle Time, a moment of reflection at the beginning of every Skateyogi class, encapsulates everything the organization stands for.
The O of the logo, set to resemble a skateboard wheel, is used as an icon for social media or other small applications.
The color circles are visual representations of the skaters and their varied personalities. Used in a group, they echo the social and kinetic dynamics that occur in skateboard parks.
The brand system allows for a wide range of expression.