qido
Graphic Design
Identity
Design Systems
Logo
Website
Qido is a care network that offers expert care for older people and career opportunities and empowerment for young caregivers. The company, founded by a social change foundation, also creates a strong community for older people, enabling them to connect based on location and common interests.
Zehn developed an identity that makes Qido stand out in a crowded market, while using flexible and easy to replicate elements.
Qido was created to empower their clients. Be it helping an older person to feel less isolated and unattended; help their family members who might feel overwhelmed with the situation their in or help nursery school graduates from vulnerable communities to build a better career and life for themselves.
The typeface we choose had to be visually and conceptually strong, while being easily accessible and respectful of a limited budget, so we opted for Helvetica Neue.
The icon highlights the most characteristic of the wordmark: the Q.
The primary palette uses strong orange tone to create a sense of warmth, and differentiation in an industry dominated by blues.
Light blue is used as a functional value, highlighting links and buttons.
As a digital-first company, iconography was developed to be used as a wayfinding component to help navigate website and app.