Reina Leona by Esteman

Reina Leona is the latest release by Colombian artist Esteman, in which self-love and pride are encouraged and celebrated. We were tasked with making photographs that could be used as avatars, playlist cover art, and on digital and print ads.

The photographs of Esteman and his dancers strive for boldness, both in the subjects as much as in the composition itself; all while bringing both variety and unity, avoiding repetition while always belonging to the same visual universe as the other photographs, the music video and Esteman’s identity.